Client: European commission
This video was commissioned by the EU to educate cities on urban mobility.
What better way to emphasize the importance of urban mobility than to have people flying around and crashing into armpits in slow motion. This film explains how to improve mobility problems in cities and was co-created with BUUR. G-House deliverd an entire, tailormade 3D city in which the characters could fly, cycle, get stuck in traffic or try to pass each other on narrow sidewalks.
This video was created under the production company jack in a box, on coöperation with BUUR, and directed by Toon Mertens.